Search Engine Optimisation in Devon
What is search engine optimisation?
Search engine optimisation is the art of getting your web site featuring on the major search engines, such as Google, Bing, Yahoo and Ask. The aim is to ensure that when your potential customers search for your products or services, your website appears as visably as possible.
Why do you need search engine optimisation?
With more and more people sourcing products and services online, having a successful search engine strategy has never been more important if you want your business to survive in the competitive global environment. Whether you are the market leader looking to protect your market share or a new company looking to grow, you cannot afford to ignore the search engines.
How do search engines work?
When you type an enquiry into a search engine it searches its database. Using page titles, textual content, meta-tag keywords in the website programming, links into your website and varying other factors, the search engine tries to find websites relevant to the enquiry.
They gather this information by using computer programs, often called "spiders," which constantly visit websites, reporting back on content they find and how up to date the information provided is.
By understanding the techniques used by the search engines and working within their system it is possible to ensure that it is your website that is matched when the relevant keywords are searched, lifting you to the top of the rankings and bringing visitors to you.
Targeting specific words and phrases that are relevant to your business is the starting point of the process. This is followed by analysis of your competitors to ensure that you have a realistic chance of achieving top rankings for the keywords you have selected.
With the big four search engines, Google, Bing, Yahoo and Ask, accounting for 94.8% of worldwide searches (Neilson, Jan 2008) and Google alone covering 87.5% of UK searches, it is vital that your strategy is based on building a successful relationship with these leading search engines.
How can WNW Design help?
WNW Design have a detailed knowledge of the search engines and can help you develop the profitable relationships that mean the difference between your Internet strategy succeeding and failing. We can provide a search engine optimisation package that is ideal for you and we have a proven track record of achieving top ten listings with the leading search engines on behalf of our clients.
Our Service Includes:
- Extensive keyword research using advanced selection tools, to target your key phrases
- Analysis of competitor websites and potential visitor numbers
- A range of packages to ensure you get the optimum service to match your budget
- Annual, Quarterly, Monthly or Weekly optimisation options available
- Regular contact to discuss search engine developments and changes to your business
- Global, National or Regionalised optimisation to reach your target market
- Meta-tag and Page Title optimisation
- Link Building Programs to increased inbound links
- Directory Submissions to drive visitor traffic to your website Ensuring your website is fully visible and spidered by the search engines
- Google Product listings and Sitemaps
- Regular Keyword-rich Content development,
- Implementation of cutting-edge optimisation techniques
- Advanced Statistical Analysis
- Usability and visitor-behaviour analysis
- Regular reports posted to your website
- Article and press release publication and blog syndication
To find out more about how WNW Design can boost your visitor numbers contact us now for a free, no obligation consultation today, on 08456 58 83 10 or info@wnwdesign.co.uk
